The overarching theme of multi-national companies is transformation. That first, decisive step toward change depends on clear, effective communication. The following trends will help you navigate the coming months of reprioritization. The report highlights emerging communication approaches based on show cases and set against the background of the IMD study of CEO perspectives and challenges. With the pandemic still under way, the media landscape evolving and stakeholder capitalism on the rise, companies are under pressure to take action. The importance of communication is growing – and set to make a major contribution in shaping the future.

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