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The overarching theme of multi-national companies is transformation. That first, decisive step toward change depends on clear, effective communication. The following trends will help you navigate the coming months of reprioritization. The report highlights emerging communication approaches based on show cases and set against the background of the IMD study of CEO perspectives and challenges. With the pandemic still under way, the media landscape evolving and stakeholder capitalism on the rise, companies are under pressure to take action. The importance of communication is growing – and set to make a major contribution in shaping the future.
The illustrations for the trends were created and composed by a collective of artists as non-fungible tokens (NFTs). The NFTs can be purchased by auction. For this you need the crypto currency etherum. Proceeds go entirely to the benefit of the respective artist.
TRANSFORMATIONAL
COMMUNICATIONS
A TREND REPORT
«Never have stakeholders been more confident and empowered.»
NFT Design Concept
SUPPORTED BY
THE TRENDS
Nextgen Leadership
Keywords
Unboss – Diversity & Inclusion – Mental Health – Citizenship
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Unboss – Diversity & Inclusion – Mental Health – Citizenship
Hybrid Work
Keywords
Space – Life-long Learning – Race for Skills – Empowerment
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Space – Life-long Learning – Race for Skills – Empowerment
Employee Activism
Keywords
Postpandemic disconnect – Individuality – Dialogue – Culture
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Postpandemic disconnect – Individuality – Dialogue – Culture
Audience-led Messaging
Keywords
Measurement – D&A – Cut the Noise – Earned/Owned/Paid
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Measurement – D&A – Cut the Noise – Earned/Owned/Paid
Everything as a Service
Keywords
Agile – Innovation – Outcome – Automation – Operations
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Agile – Innovation – Outcome – Automation – Operations
Value of Experience
Keywords
Customer Centricity – AR/VR – Personalization – Perception
Stat 2
Customer Centricity – AR/VR – Personalization – Perception
Be responsible
Be everywhere
Be inclusive
Be relevant
Be agile
Be conscious
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